Thanks for dropping by.
SWELL is a boutique NY based creative/strategic agency. We specialize in fashion, beauty, lifestyle and luxury brands. We leverage new technologies, new medias and original content to help brands communicate in innovative ways.
We handle all production and post-production in-house.
Our clients include Condenast, Tommy Hilfiger, Hugo Boss, Jones Apparel Group, Dazed Group, Urban Outfitters Group, Michael Kors, etc. We also are proud to work with many amazing directors and photographers such as Craig McDean, Jason Kibbler, Guy Aroch, Sharif Hamza, Will Davidson, etc.
To learn more, check this link.
We think right about now would be a good time for you to check out our latest reel:
Video direction, production, post-production.
(DP, Camera Operators, Editing, Grading, Effects, Motion Graphics, Sound Mix, Music Licensing, Music Composition, etc.)
Earned Media campaigns
(“Viral” content through social media, online PR, etc.)
Social Media strategy and Applications
(including social games)
Mobile advertising and Applications
(especially iPhone and iPad)
Interactive Campaigns/Videos
(click through)
Branded Content (Any kind from Lifestyle Newsletters to Web-series, etc.)
Strategic Planning (Digital trends, Global Trends, Youth Culture, etc.)
Below is a sampling of videos we’ve made representing a range of content we’ve produced:
BRANDED CONTENT (TOPMAN, directed by Sharif Hamza)
EDITORIAL CONTENT (Italian Vogue, directed by Craig McDean)
MUSIC VIDEOS (New Look, directed by Will Davidson)
DOCUMENTARY VIDEOS (Reed Krakoff Documentary, directed by Crystal Moselle)
WEB SERIES (Our own original series, City SWELLS )
Our CEO and founder, Tarik Malak, has been at it for quite a while now.
A huge amount of experience working in advertising under his belt, Malak has been for the last several years a serial entrepreneur.
Tarik worked with several Parisian boutique advertising agencies where he was actively involved in both creative and strategic roles. He moved to New York City in 2006 and co-founded La Boutique, a successful, high-end retouching studio for the fashion and beauty industry. In tandem with running the studio, Tarik became a startup investor in the internet space. Recognizing the digital shift in his own market, in 2010 Tarik sold his equity in La Boutique and founded the full-service creative and strategic agency SWELL, where he serves as Chief Executive Officer.
To learn more about Tarik, click on the following articles : NY Times, Contributing Editor, JC Report, Ravished by Illusions, PMC Magazine.
Tim Douglas, head of our motion department, is a widely respected member of the editing community. Having honed his chops in production houses in the UK and South Korea, his international reach is strong. Recently featured on Industrie Magazine’s celebrated website, Douglas’ creative genius touches upon every project we take on.
Click here to read Tim’s Q&A on IndustrieMagazine.com
Johnny Misheff is our communications and trend forecasting man. He can be seen around town at a slew of various parties, most notably at fashion and art fetes. His experience with creatives is well documented and he counts many internationally renown musicians, artists, fashion designers and more as close friends, allowing him to keep his finger securely on the cultural pulse.
He’s widely considered a trendsetter, as evidenced in this feature on The JC Report:
http://jcreport.com/features/fashion-features/2010/11/03/trendsetter-johnny-misheff/
Our DOP, Mike Leonhard is street smart, cunning and if you dropped him in the middle of the jungle, not only would he find his way unscathed, he’d have hours of gorgeous video to boot. We’ve seen him in photographer pits 50 strong outside fashion shows, emerging victorious with stunning footage. He’ll always figure it out.
To see Mike’s camera operating talents in action, we’ll redirect you to our reel, which features a heavy dose of his work:
Tom Arsenault is an accomplished sound editor and musician, who has been moonlighting as the exclusive composer for Merce Cunningham performers Rashaun Mitchell and Silas Reiner. Arsenault has a serious rolodex in the music industry here in New York and well beyond, and his knowledge of the next-big-things is extremely valuable.
http://tmagazine.blogs.nytimes.com/2011/04/15/visiting-artists-thomas-arsenault/
We are happily aligned with some of the world’s most respected tastemakers. Our network spans the worlds of bloggers, musicians, artists, filmmakers, photographers and much more. We’ve taken the liberty of attaching recent interactions with influencers on Twitter for your viewing pleasure…
We’re proud to say our colleagues live all over the globe. We have agents, talent representatives, access to rental houses and other various contacts in Sao Paolo, Cape Town, Tokyo, Sydney, LA, Paris, London, Tulum, Seoul, Punta del Este, Montreal, etc etc etc. 
In summation: we’re a tight-knit group of like-minded individuals with a common goal: work hard and love doing it. Our projects are our passion. Yes, indeed, this is why you should pick SWELL.
We are excited to work with you.
Thanks for reading!
